Pipeline, Engineered.
Otto builds and runs full-service Go-to-Market systems for scaling B2B companies — infrastructure, strategy, copy, list-building, and RevOps included.
Trusted by B2B companies scaling their pipeline
Most Companies Are Doing Cold Email Wrong
We talk to business owners every day who say cold email doesn't work. And they're right — the way most people do it, it doesn't.
No Real System
Cold email is treated like a side project. A random team member sends 100 emails a day from their personal inbox. There's no ownership, no infrastructure, no plan.
No Volume
Sending 100 emails a day into a market of 50,000 decision-makers is a rounding error. You need to reach your entire market — not a fraction of it.
No Value
Most cold emails read like a sales pitch. Hard closes, generic templates, "I noticed your company is growing." People delete these on sight.
Otto was built to fix this.
A System That Actually Works
Scalable Infrastructure That Protects Your Brand
We build dedicated sending infrastructure for every client. Multiple domains, proper DNS records, DKIM, DMARC, and strategic IP warming — so your emails land in primary inboxes, not spam. You own the infrastructure. No algorithms. No black boxes.
Market Mapping & Precision-Built Lists
We don't buy lists. We start by mapping your entire total addressable market — every segment, every pocket of opportunity. Then we build custom contact lists from 6+ data sources, verified and matched to your exact ICP. Less than 2% bounce rate.
Copy That Gets Replies
Every message is written to sound like a real person sent it. We test angles, offers, and messaging across campaigns — then scale what works.
Quick question about {Company}
Unlock 10x growth for your team
Following up on my last email
Re: partnership opportunity
the Deloitte partnership — nice move
the Deloitte partnership — nice move
Hey Mark,
Saw the Deloitte announcement last week — bringing them in for the audit side makes a lot of sense given how fast the family office has scaled.
Curious if you've thought about offloading the day-to-day accounting and reporting. We handle that for a handful of offices in your range so your team can stay focused on the investment side.
Worth a quick conversation?
— [Client Name]
4 out of 5 cold emails land in spam. Otto emails land in Primary.
Your Dedicated 3-Person Team
Every Otto client gets a dedicated team of three. No shared resources, no ticket queues, no junior VAs. Your team is in Slack with you daily, reporting weekly, and meeting bi-weekly to review pipeline and optimize.
Campaign Strategist
Owns your campaign strategy, writes the copy, builds the messaging, and quarterbacks the entire engagement.
Go-To-Market Engineer
Builds and manages your sending infrastructure, handles list building, and can support ad hoc outbound requests.
Inbox Manager
Monitors deliverability, manages and categorizes replies, schedules meetings, and keeps the system running clean.
Can we adjust the campaign targeting?
Done — targeting updated, new copy variant live. I'll send you data by EOD.
Update: 142 new emails sent with updated targeting. Early signals look good — 3 replies already.
Full Visibility & Optimization
You see everything. Emails sent, reply rates, positive replies, meetings booked, deliverability health — all transparent, all the time. We find the campaigns that work, then scale them. Underperformers get cut. Winners get fuel.
| Campaign | Rate | Status |
|---|---|---|
| Family Offices — East Coast | 7.2% | Active |
| PE Firms — National | 7.5% | Active |
| Fractional CFO — SMB | 8.0% | Scaling |
Cold Email Isn't a Sales Channel.
It's a Marketing Channel.
It's the only channel where you can reach your entire market in 90 days with a message built specifically for them.
No algorithms. No CPM spikes. No black boxes. You own the system.
That's why we built Otto.
Real Companies. Real Pipeline.
"Really productive day of calls — five in total. The conversations were aligned with our targeting and strategy. 54 open leads, $27M pipeline."
"First sale from your leads — they're in for the full $500K. Model proven. More to come."
"Since your team started, the show-up rate has been near 100%. We're getting quality conversations every single day."
"We had to pause campaigns — we're swimming in leads and need to give our sales team time to work through the pipeline."
"53 meetings booked and 90 leads in 90 days. We're averaging more than a lead a day."
"Cold email has been just as performant as paid ads — but the leads are more qualified and they actually show up."
Don't Take Our Word For It
See How We Think About Cold Email
Cold Email vs Paid Ads
Why Cold Email Isn't Dead
Cold Email as a Marketing Channel
Built For Companies Ready to Scale Pipeline
B2B Companies Doing $5M+ in Revenue
You're past the startup phase. You have product-market fit and a sales process that works.
50,000+ Decision-Makers in Your Market
Cold email works best when your addressable market is large enough to drive real volume.
High Customer Lifetime Value ($15K+)
When your deals are worth $15K or more, every qualified meeting matters.
A Sales Team That Knows How to Close
We fill the top of your funnel. You close the deals.
Otto isn't for everyone. If you have a small market, low deal values, or no sales process, we're probably not the right fit — and we'll tell you that upfront.
We keep our client roster intentionally small. We onboard a limited number of new clients each month.
Common Questions
Ready to Build Real Pipeline?
Book a call with our team. We'll walk through your market, your goals, and whether Otto is the right fit.
Book a CallWe onboard a limited number of clients each month.